# OptiMonk: review and real cost

An AI agent that designs, builds and targets popups for your store from a chat.

Verdict: Read the fine print (4 of 8 checks). Rank 2 of 3 in Pop-ups and forms. Developer: OptiMonk. Listing: https://apps.shopify.com/optimonk

A good choice for small and mid-size stores that want a free start and an AI agent that builds popups for them. The catch is that every page load counts toward the monthly limit, so stores where shoppers browse many pages outgrow the free plan fast.

## Monthly cost

| Store size | Plan | Per month | Arithmetic |
|---|---|---|---|
| 300 orders | Free | $0 | 10,000 sessions = at least 10,000 page views, which the Free plan covers exactly [2]. More pages per visit means Essential: $29 (20,000), $39 (30,000) or $59 (50,000) |
| 2,000 orders | Growth | $99 | 65,000 sessions = at least 65,000 page views: Growth covers 100,000 for $99 [2]. Above that: $129 (150,000) or $174 (250,000) |
| 10,000 orders | Premium | $249 | 330,000 sessions = at least 330,000 page views: Premium covers 500,000 for $249 [2]. Above that: $319 (750,000) or $374 (1,000,000) |

## Checks

- [x] Free to start: Free plan with 10,000 page views a month that does not expire [2].
- [x] Prices public at every size: Monthly prices are published for every page-view tier up to 1 million [2].
- [ ] Built for Shopify: The listing does not show the Built for Shopify badge [1].
- [x] Rated 4.7 or higher: Rated 4.8 on the Shopify App Store [1].
- [ ] 500+ merchant reviews: 459 reviews on the Shopify App Store, below 500 [1].
- [ ] Works with Shopify Flow: Shopify Flow is not listed under Works with [1].
- [x] You can take your data: OptiMonk's help centre shows how to export leads as CSV or XLSX from the Leads page [3].
- [ ] Security report named: OptiMonk's privacy policy names no SOC 2 report or ISO 27001 certificate [5].

## Plans

- Free: $0. AI agent, all features, unlimited campaigns and users, 1,000 AI credits a month. Limits: 10,000 page views a month; 1 domain
- Essential: $29/month. Everything in Free, 3,000-6,000 AI credits a month. Limits: 20,000 page views at $29; $39 for 30,000; $59 for 50,000; 2 domains
- Growth: $99/month. Everything in Essential, 10,000-15,000 AI credits a month. Limits: 100,000 page views at $99; $129 for 150,000; $174 for 250,000; 4 domains
- Premium: $249/month. Everything in Growth, 20,000-30,000 AI credits a month, key account manager. Limits: 500,000 page views at $249; $319 for 750,000; $374 for 1,000,000; 10 domains
- Master: Quote. Custom page views and AI credits, unlimited domains, key account manager. Limits: For stores above 1 million page views

## Overview

OptiMonk is a popup builder run by an AI agent: you describe your goal and website, and it builds custom, on-brand popups and suggests targeting, triggers and A/B tests [1]. It also reads your store data, suggests new campaigns and builds them on request, and connects to Claude, ChatGPT or Cursor through MCP [1][2].

It sends signups to Klaviyo, Attentive, Postscript, Mailchimp and ActiveCampaign, and works with Google Analytics 4 [1].

## Pricing

OptiMonk is free for 10,000 page views a month [2]. Paid plans billed monthly start at $29 for 20,000 page views (Essential), $99 for 100,000 (Growth) and $249 for 500,000 (Premium); yearly billing saves 25% [2]. A page view counts on every page load, whether or not a popup shows, and campaigns pause at the limit until you upgrade [2]. At one page per visit our stores pay $0, $99 and $249 a month; stores where shoppers view more pages move up a tier.

## Merchants

OptiMonk is rated 4.8 from 459 reviews, with 92% five-star ratings [1]. Merchants credit it with more sales and newsletter signups, and praise its targeting, templates, A/B testing and support [1]. Low ratings are rare; one recent review describes a refund dispute over a yearly payment [6].

## Data

Leads export as CSV or XLSX from the Leads page, and the file is emailed to you [3]. OptiMonk stores visitor data in Frankfurt, with graphics and CSS served from a content delivery network [4]. Its privacy policy does not name a SOC 2 report or ISO 27001 certificate [5].

## Sources

1. [OptiMonk: AI Popup Builder - Shopify App Store](https://apps.shopify.com/optimonk), Shopify App Store, accessed 2026-10-08
2. [Pricing - OptiMonk](https://www.optimonk.com/pricing), OptiMonk, accessed 2026-10-08
3. [How to transfer your OptiMonk leads to Shopify?](https://support.optimonk.com/en/articles/how-to-transfer-your-optimonk-leads-to-shopify), OptiMonk Help Center, accessed 2026-10-08
4. [Where (in which country) do you store data I collect from my visitors?](https://support.optimonk.com/en/articles/where-in-which-country-do-you-store-data-i-collect-from-my-visitors), OptiMonk Help Center, accessed 2026-10-08
5. [Privacy Policy](https://www.optimonk.com/privacy-policy), OptiMonk, accessed 2026-10-08
6. [OptiMonk: AI Popup Builder reviews (1-2 stars, newest)](https://apps.shopify.com/optimonk/reviews?ratings%5B%5D=1&ratings%5B%5D=2&sort_by=newest), Shopify App Store, accessed 2026-10-08

Canonical: https://app-stack-cost.com/apps/optimonk/