Aisles / Product reviews / Yotpo
Yotpo review and real cost
Collects and displays product and site reviews, with Google Seller Ratings on higher plans.
Verdict
Install it if
- Stores under 6,000 orders a month that want Google Seller Ratings
- Brands that use or plan to use Yotpo Loyalty
- Merchants who need SOC 2 and ISO 27001 paperwork
Skip it if
- Large stores that want a published price
- Small stores that want photo reviews for free
Good
- 300 orders$89Starter
- 2,000 orders$299Pro
- 10,000 ordersQUOTEPremium
Monthly orders set the price band on Starter and Pro, and large stores move to quote-only plans2.
Public prices, billed monthly, checked October 8, 2026.
The eight checks
Yotpo passes 6: good, with caveats. What each check means.
- Free to start: passedA free plan covers up to 50 orders a month1.
- Prices public at every size: failedAt 10,000 orders a month only Premium or Enterprise fit, and both are quote only2.
- Built for Shopify: failedThe listing does not show the Built for Shopify badge1.
- Rated 4.7 or higher: passedRated 4.8 on the Shopify App Store1.
- 500+ merchant reviews: passed4,630 reviews on the Shopify App Store1.
- Works with Shopify Flow: passedShopify Flow is listed under Works with1.
- You can take your data: passedYotpo documents CSV export of reviews on every plan3.
- Security report named: passedYotpo names a SOC 2 Type 2 report and ISO/IEC 27001 certification4.
Pricing
| Plan | Price | Includes | Limits |
|---|---|---|---|
| Free | Free1,2 | Automatic review requests, email templates, sentiment and profanity check, on-site reviews, AI chat support | Up to 50 orders/month |
| Starter | From $15/month1,2 | Photo and video reviews, Google rich snippets, Google Shopping ads, reviews carousel, manual review requests | $15 under 100 orders, $24 for 100–199, $59 for 200–299, $89 for 300–599, $129 for 600–999; not offered from 1,000 orders |
| Pro | From $119/month1,2 | Google Seller Ratings, custom questions, AI review summaries, smart sorting, Community Q&A, Klaviyo and Gorgias integrations | $119 under 300 orders, $169 for 300–599, $269 for 600–1,999, $299 for 2,000–2,999, $329 for 3,000–3,999, $379 for 4,000–5,999; not offered from 6,000 orders |
| Premium | Custom quote2 | AI highlights and smart filters, custom CSS, multi-store, API and webhooks, onboarding and success managers | Quote only |
| Enterprise | Custom quote2 | Multi-market and multi-brand scale, dedicated security and compliance, priority professional services | Quote only |
Free covers 50 orders a month1. Starter starts at $15 and Pro at $119, and both rise with monthly orders2. At 300 orders Starter is $89; at 2,000 orders Pro is $2992. Starter is not offered from 1,000 orders and Pro not from 6,000, so a store doing 10,000 orders needs a quote for Premium or Enterprise2. Paying yearly is cheaper, but these figures are monthly1.
Usage charges: Price steps up with monthly orders2. On Pro, a reviews booster can send requests past the order limit for an extra fee that is not published2.. Free trial: None listed; a free plan covers up to 50 orders a month1.
How we worked out the bill
| Store size | Per month | Arithmetic |
|---|---|---|
| Small, 300 orders | $89 | 300 orders sits in Starter's 300–599 band: $89 a month2. Starter adds photo reviews and rich snippets1. |
| Growing, 2,000 orders | $299 | Starter stops below 1,000 orders; Pro's 2,000–2,999 band is $299 a month2. |
| Large, 10,000 orders | Quote | Pro stops below 6,000 orders; Premium and Enterprise are quote only2. |
What it does
Yotpo's reviews app collects product and site reviews through automatic emails, with review forms inside the email and AI prompts that help shoppers write more1. Reviews show in customizable widgets and carousels and can be shared to Google, Facebook, Instagram and TikTok1.
Yotpo sells several apps; this one covers reviews and connects to Yotpo Loyalty1.
- Automatic post-purchase review requests, with review forms inside the email and AI prompts1.
- Photo and video reviews, Google rich snippets and a reviews carousel on Starter1.
- Google Seller Ratings, custom questions, AI review summaries and smart sorting on Pro1,2.
- Review syndication to Google, Facebook, Instagram, TikTok and Walmart1.
- Connects with Yotpo Loyalty & Referrals1,2.
What merchants say
Yotpo is rated 4.8 from 4,630 reviews1. Merchants praise automated review emails, flexible widgets, syndication and help with migrations1. Recent low ratings centre on slow human follow-up after the AI chat, features moved to higher plans, and a sharp drop in new reviews for one long-time user5.
Complaints worth knowing
- July 2026 reviews say the AI chat opened tickets that no person answered for days5.
- A Pro merchant says imported reviews lost the Verified Buyer badge unless they upgrade to Premium5.
- Yotpo confirmed in a reply that manually resending review requests is for paid plans only5.
What the developer claims
Numbers the developer publishes about itself. We have not verified them.
- Yotpo says 30,000+ growing brands use it4.
Your data
You can export reviews to CSV on every plan; the file arrives by email within an hour3. Q&A cannot be exported this way3. API and webhooks come with Premium2. Yotpo names a SOC 2 Type 2 report and ISO/IEC 27001, 27017, 27018 and 27701 certifications, and hosts data with AWS in Virginia, in the United States4.
App languages: English. Works with: Checkout, Customer accounts, Shopify Flow, Shopify Admin, Facebook, Google, Instagram, Klaviyo, pagefly. On the App Store since: November 15, 2011.
Other review apps
Sources
- Yotpo: Product Reviews App - Shopify App Store, Shopify App Store. Accessed October 8, 2026.
- Yotpo Reviews Pricing: Free & Paid Plans, Yotpo. Accessed October 8, 2026.
- Exporting Reviews from Yotpo, Yotpo Support. Accessed October 8, 2026.
- Security, Yotpo. Accessed October 8, 2026.
- Yotpo: Product Reviews App: 1- and 2-star reviews, newest first, Shopify App Store. Accessed October 8, 2026.
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