Aisles / Pop-ups and forms / OptiMonk
OptiMonk review and real cost
An AI agent that designs, builds and targets popups for your store from a chat.
Verdict
A good choice for small and mid-size stores that want a free start and an AI agent that builds popups for them. The catch is that every page load counts toward the monthly limit, so stores where shoppers browse many pages outgrow the free plan fast.
Install it if
- New stores that want a free popup plan
- Merchants who want AI to design and target popups
- Stores that send signups to Klaviyo, Attentive or Postscript
Skip it if
- Stores with heavy browsing on a tight budget
- Merchants who want Shopify Flow automation
- Brands that need a named SOC 2 or ISO 27001 certification
Good
- 300 orders$0Free
- 2,000 orders$99Growth
- 10,000 orders$249Premium
Page loads drive the bill, counted on every page whether or not a popup shows, so these figures are the floor at one page per visit2.
Public prices, billed monthly, checked October 8, 2026.
The eight checks
OptiMonk passes 4: read the fine print. What each check means.
- Free to start: passedFree plan with 10,000 page views a month that does not expire2.
- Prices public at every size: passedMonthly prices are published for every page-view tier up to 1 million2.
- Built for Shopify: failedThe listing does not show the Built for Shopify badge1.
- Rated 4.7 or higher: passedRated 4.8 on the Shopify App Store1.
- 500+ merchant reviews: failed459 reviews on the Shopify App Store, below 5001.
- Works with Shopify Flow: failedShopify Flow is not listed under Works with1.
- You can take your data: passedOptiMonk's help centre shows how to export leads as CSV or XLSX from the Leads page3.
- Security report named: failedOptiMonk's privacy policy names no SOC 2 report or ISO 27001 certificate5.
Pricing
| Plan | Price | Includes | Limits |
|---|---|---|---|
| Free | $01,2 | AI agent, all features, unlimited campaigns and users, 1,000 AI credits a month | 10,000 page views a month; 1 domain |
| Essential | $29/month1,2 | Everything in Free, 3,000-6,000 AI credits a month | 20,000 page views at $29; $39 for 30,000; $59 for 50,000; 2 domains |
| Growth | $99/month1,2 | Everything in Essential, 10,000-15,000 AI credits a month | 100,000 page views at $99; $129 for 150,000; $174 for 250,000; 4 domains |
| Premium | $249/month1,2 | Everything in Growth, 20,000-30,000 AI credits a month, key account manager | 500,000 page views at $249; $319 for 750,000; $374 for 1,000,000; 10 domains |
| Master | Quote2 | Custom page views and AI credits, unlimited domains, key account manager | For stores above 1 million page views |
OptiMonk is free for 10,000 page views a month2. Paid plans billed monthly start at $29 for 20,000 page views (Essential), $99 for 100,000 (Growth) and $249 for 500,000 (Premium); yearly billing saves 25%2. A page view counts on every page load, whether or not a popup shows, and campaigns pause at the limit until you upgrade2. At one page per visit our stores pay $0, $99 and $249 a month; stores where shoppers view more pages move up a tier.
Usage charges: None; campaigns pause at the monthly page-view limit until you upgrade or the counter resets2.. Free trial: None; free plan instead2.
How we worked out the bill
| Store size | Per month | Arithmetic |
|---|---|---|
| Small, 300 orders | $0 | 10,000 sessions = at least 10,000 page views, which the Free plan covers exactly2. More pages per visit means Essential: $29 (20,000), $39 (30,000) or $59 (50,000) |
| Growing, 2,000 orders | $99 | 65,000 sessions = at least 65,000 page views: Growth covers 100,000 for $992. Above that: $129 (150,000) or $174 (250,000) |
| Large, 10,000 orders | $249 | 330,000 sessions = at least 330,000 page views: Premium covers 500,000 for $2492. Above that: $319 (750,000) or $374 (1,000,000) |
What it does
OptiMonk is a popup builder run by an AI agent: you describe your goal and website, and it builds custom, on-brand popups and suggests targeting, triggers and A/B tests1. It also reads your store data, suggests new campaigns and builds them on request, and connects to Claude, ChatGPT or Cursor through MCP1,2.
It sends signups to Klaviyo, Attentive, Postscript, Mailchimp and ActiveCampaign, and works with Google Analytics 41.
- AI agent designs, writes and launches popups from a chat, and suggests targeting and A/B tests1,2.
- MCP server to build and edit popups from Claude, ChatGPT or Cursor1,2.
- Popup types include spin-to-win, exit intent, quizzes, countdown timers and banners1.
- Targeting, A/B testing, analytics and integrations on every plan2.
- Live chat support in several languages, including on the Free plan2.
What merchants say
OptiMonk is rated 4.8 from 459 reviews, with 92% five-star ratings1. Merchants credit it with more sales and newsletter signups, and praise its targeting, templates, A/B testing and support1. Low ratings are rare; one recent review describes a refund dispute over a yearly payment6.
Complaints worth knowing
- One recent 1-star review describes a refused refund after an accidental yearly payment; OptiMonk replied that it offered an extended subscription6.
What the developer claims
Numbers the developer publishes about itself. We have not verified them.
Your data
Leads export as CSV or XLSX from the Leads page, and the file is emailed to you3. OptiMonk stores visitor data in Frankfurt, with graphics and CSS served from a content delivery network4. Its privacy policy does not name a SOC 2 report or ISO 27001 certificate5.
App languages: English. Works with: Checkout, ActiveCampaign, Attentive, Google Analytics 4, Klaviyo, Mailchimp, Postscript. On the App Store since: October 16, 2015.
Other pop-up apps
Sources
- OptiMonk: AI Popup Builder - Shopify App Store, Shopify App Store. Accessed October 8, 2026.
- Pricing - OptiMonk, OptiMonk. Accessed October 8, 2026.
- How to transfer your OptiMonk leads to Shopify?, OptiMonk Help Center. Accessed October 8, 2026.
- Where (in which country) do you store data I collect from my visitors?, OptiMonk Help Center. Accessed October 8, 2026.
- Privacy Policy, OptiMonk. Accessed October 8, 2026.
- OptiMonk: AI Popup Builder reviews (1-2 stars, newest), Shopify App Store. Accessed October 8, 2026.
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